Just a few short years ago, we didn’t even have a “keywords” thought in our head. Nowadays, nearly everyone knows what a keyword is, but many times how it is chosen, how it is used and what it can do for your website are not clear. Understanding the job your keywords will do and how it affects your website’s traffic and overall conversion is very important. Read More…
When it comes time to update your website, don’t just look at the surface or graphic appearance of your site, take care in learning as much as possible about what might not be working before you start making changes. It’s easy for a website owner to tire of the graphics or look of their website while overlooking critical navigational issues or missing content that could have a dramatic impact on the effectiveness of their website. Read More…
Have you ever searched a keyword phrase and when the results were returned there were entries on the search page titled “Untitled Page” or the title of the entry did not make any sense or correlate with the phrase you typed in? Google is helping to make sure this problem goes away in their search results. . . Read More…
Well I finally broke down and decided it was time to start a blog. My goal in 2008 is to post new content to this blog once a week. The focus will be on providing existing and prospective clients with good information about how to put your website to work and keep it working for you.
Making your website more productive and increasing the return on your investment is often overlooked until some other element of your marketing program needs propped up and then the focus is on the website. . . Read More…